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Stephen Wilson's Babysteps

Why is security so hard to sell?

Bruce Schneier last month reported on the RSA Conference and how security exhibitors are complaining that visitors to their stands aren't buying much. 

In respect of selling security in general, he points out that people don't usually buy car safety components, and neither should they buy information security per se. I couldn't agree more -- I believe that security should be sold on a sort of wholesale basis.

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