The web is evolving quickly in how information about people is collected, used and shared online. We believe it’s crucial to put people in control of their personal web interactions and experiences, as previously articulated in my post on our draft Privacy & Data Operating Principles. In particular, we’re seeking ways to provide Firefox users a deeper understanding of and control over the flow of personal information online.

We’re pleased to be able to share one of these efforts today in the area known as “Do Not Track,” which is best understood in current policy discussions to provide a way for people to opt-out of online behavioral advertising (OBA).